There are many different methods and ways of having your business become more visible. When it comes to having good quality SEO, it's important not to get fooled by trying any black hat methods which will likely result in long-term darkness for you, your website, and essentially your business. Black hat SEO methods will not only cause long-term darkness, but they will lead you down a wrong path.
Bad karma isn't something that was invented to prevent those from doing bad, and to cause those that do wrong to be afraid. Despite how enlightened someone is or what their spiritual beliefs are, when it comes to doing something that will cause long-term darkness, it's important to avoid it, despite whether or not you believe in having good karma.
We all work very hard towards getting what we want in life, or at least we should. To those that work hard and strive towards their goals, you likely know what I'm talking about when I say that it takes a lot of hard work to get what you want. The saying is true, "Nothing good comes easy." When it comes to gaining more visibility, more popularity, and a bigger following on all of your different social media platforms, you need to put in the work, despite whether or not you hire an SEO specialist, or an expert in the field of marketing.
The fact of the matter is, despite the fact that you should either hire a professional SEO expert that specializes in white hat SEO, or have someone help you out by doing favours, you should also maintain the integrity of your blog or website for your business on your own. You should never hand over all of your hard work to another person and expect the best results.
Despite what business you're in, and despite whether or not you believe that others have your best interest at heart, no one will ever love your business as much as you. The closest person to you which would be your partner in life, your spouse, or even your best friend won't even love your business or take care of it in the way that it should be. At least, not as much as you yourself will.
The closest people to you will likely care about what you do, and want to support you in all of your endeavors in life. However, the fact remains that no one will cherish, take care of, and support your journey and your goals as much as you. You need to put in the hard work, despite who you hire, and despite who helps you get to where you want to be. I wrote this article as a little reminder to those that think that just just by paying someone to help them out, it doesn't mean that you shouldn't put in most of the hard work yourself.
To read a recent article about my views on SEO on The Huffington Post, click here.