The following is a guest post by Jeffrey Branover:
4 Easy steps to increase visibility on Google and make your website more relevant
Google offers their users the most relevant information for what they’re searching for. Publishing fantastic content doesn’t guarantee that the content will be pushed on the front page of google. Being relevant takes time because you need to establish a reputation on the web as a creditable source. Google does offer other options to refine your search in regards to time (such as 24 hours, one week, or one month options on the top right corner). Time and being relevant are not aligned and one should strategically create a model plan to boost keywords they want to rank for.
Every page should be strategically optimized for one keyword and should have a minimum of 400 – 500 words of relevant (unique) content. Content is considered king to most SEO Services and I personally think that it’s an effective strategy. Offering your readers information that’s informative to what they’re searching for will boost your rankings on the web.
Be smart about the keyword you want to boost. I would advise to do a lot of research about how much volume the related keywords get every month that you want to optimize for. Here’s an example, If I’m managing a dentistry website in West Hollywood, I would research all the keywords that’s related to: Dentist West Hollywood. I would create a model SEO plan to effectively write unique and great content with the emphasis of targeting related keywords to the dentistry website. It’s imperative to keep the content original and offer your readers something new and interesting about your practice.
Execution is so important for optimum results. SEO is not a hobby. SEO requires a plan of action and sound modeling to effectively distribute information. One should calendar a do to list of how much content will be distributed within the week, months, and three month's cycle. It’s also wise to calendar a to do list for all your social media campaigns. Incorporating a solid execution and maintaining a log of your seo results will help better align your seo campaign.
There’s a saying that goes: “It’s not what you do, but who you are that will make a difference.” I can’t stress enough the importance of providing value to your readers through writing and distributing great content. In today’s SEO landscape, quality content and quality links that point back to your website (or webpage) is more important than quantity.
Link building is important and it’s wise to get links from other sites to point back to your site. This SEO strategy is called back linking and it works (see: Backlink 2016). There are two types of backlinks: do-follow and no-follow. Do-follow links usually get indexed by the Google bots and your website essentially get’s a vote of confidence. No-follow links do not get indexed, so accordingly, it does not get a vote of confidence. It’s critical to research websites that have a great SEO score from the leading SEO tools such as MOZ, Majestic SEO, Alexa, and Ahref. Many sites that offer no-follow links still have some serious link juice and can help boost your website nonetheless.
Reach out to web masters, bloggers, and journalists that write for a reputable digital magazine (or website) and ask to guest write. Guest blogging helps with increasing your visibility outside your normal digital bubble and helps expand your reach. Being featured has helped many writers increase their readership. If there’s a great article that’s related to what you write about, leave a comment with a link to your site. Even if it’s a no-follow, it still carries some weight. Every new visitor you get is an opportunity to showcase your website.
Hope you enjoyed this SEO series and stay tuned for upcoming articles regarding SEO strategies. Leave a comment below and let me know if there’s something you would want me to write about. I’m always interested to get your feedback and discuss seo topics. Thanks!