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Monday, March 7, 2016

5 Quotes From Warren Buffett I Apply to SEO

The following is a guest post by Jeffrey Branover:

Warren Buffett is known as the Oracle of Omaha because of his masterful skills in finance and investing (and obviously calls Omaha his home). He has made billions over the years investing in companies that he understands to have a strong durable competitive advantage in it’s unique industry. He owns tons of shares which include Coca-Cola (stock: KO), American Express (stock: AXP), Procter & Gamble Co (stock: PG), and many more. He believes in long term value and stays true to his investment strategy. He’s CEO and Chairman of Berkshire Hathaway and has a net worth of $65.1 Billion as of 3/7/16 according to Forbes. He’s ranked third richest in the world at the age of 85. He expresses his outlook of the American economy with optimism and confidence.

To lay out a solid foundation for success in any endeavor, it’s wise to assume that everything is technically connected with everything else. SEO is all about ranking competitive keywords in search engines and digital platforms that consumers use to get information. Finance is the best metric to understand the economy from a micro to a macro level. Financial Analysis is the core science in understanding and interpreting financial statements which include: The Income Statement, Balance Sheet, and The Statement of Cash Flow.

How does SEO and digital marketing apply to finance, and more specifically to investment strategy?

My passion has always been to learn from great thinkers that have proven a method that achieves successful results. It’s not easy and it’s certainly not meant for everyone to understand. To be able to learn wisdom and apply it to your practice requires one to ‘think outside the box’ and have the guts to move forward. Most people usually stick to their routine and apply to opportunities that make them feel “comfortable.” Comfort is the enemy to the wealthy in my opinion. They build mansions (not Warren though), drive in fancy cars, and travel the world in style, but they’re not comfortable. They’re thinking, planning, and building their next opportunity. They’re focused, they push boundaries, and they stand up for what they believe in; even if it’s contrarian to popular belief.

Here’s my list of 5 quotes from Warren Buffett that provides basic insights that I use to create an awesome SEO plan:

Quote #1: “You can’t make a good deal with a bad person.”

It sucks to find out that you’re in business with someone that’s bad. You can end up losing money and gain a lot of stress. In SEO, a major strategy is in finding awesome backlinks. The Internet has evolved and there are billions of websites that let you create a backlink; but it’s important to stay relevant to your industry. It’s important to find websites that are related in one way or another to your industry and try to create a “deal” (backlink). Make sure their metrics match up well and are essentially “good” for your business.

Quote #2: “Wall Street is the only place that people ride to in a Rolls-Royce to get advice from those who take the subway.”

It’s funny how much truth there is in that quote. In SEO, there are a lot of smooth talking “experts” that claim that they will rank your website to the top. They have fancy testimonials and seem to know what they’re talking about. They show graphs that are hard to understand in the hopes to hook you as a new client. I think it’s important for the client to see where their SEO Specialist is ranked on Google. Every SEO professional should have front page visibility for their city and for related keywords. This let’s their marketing speech speak for itself.

Quote #3: “It is easier to stay out of trouble than it is to get out of trouble.”

SEO is becoming more complex than ever. Content needs to be well written, link building needs be done right, and your web development needs to be optimized for search. By applying the best methods for your SEO strategy, make sure you have a trusted content writer, otherwise, don’t publish. Bad content can worsen your ranking and it can be very hard to gain it back. Many experts in SEO would advice to build a brand new site with quality content, than to attempt to rank your money site that sits on the 7th or 8th page; and I agree with that. Link building is critically important and needs to be done right. If you don’t know how to link build, consult with a professional. Every link should follow a special ratio with various anchor texts with no-follow and do-follow attributes. The ratio that most SEOs advice is 60% do-follow and 40% no-follow.

Quote #4: “The chains of habit are too light to be felt until they are too heavy to be broken.”

Habits apply to everything we do. In SEO, one must constructively assess goals and objectives and evaluate results. Warren Buffett has learned that his habits have yielded him plenty of wealth along the years. He sticks to what he knows and as a result, made himself the 3rd richest person in the world. As an SEO professional, I stick to what I know that provides favorable results.

Quote #5: “It’s not necessary to do extraordinary things to get extraordinary results.”

Warren Buffett understands the basics of what makes the economy move. He gets it that people want a Coke with their burger. People also like ketchup with their fries and consumers pay with plastic now. That’s why he owns shares in Coca-Cola Co (stock: KO), The Kraft Heinz Co (Stock: KHC), American Express Co (stock: AXP), Visa Inc (stock: V), and MasterCard Inc (stock: MA).

As an SEO expert in ranking keywords, I understand the basics of what makes a search engine tick. I stick to the fundamentals which consist of quality content, quality back links, and an optimized website. Consistency is fundamental for progress.

Warren Buffett definitely knows ‘what’s up’ with investing. He made a huge fortune following a wise plan of action and reaction. I will definitely follow up on this SEO Series with more cool quotes from Warren Buffett as well as other notable leaders in the world. Stay tuned and thanks for reading.